THE BRAND

A dedication to the extraordinary and a devotion to beauty are the hallmarks that led Daniele Morena (always called Dan) to give life to a brand – DAN MORE – known for both luxury and daring style. DAN MORE does not want to be a “fashionable” brand, it makes fashion because it loves women!

Daniele Morena was born in Rome in 1988. After completing his studies in the world of Fashion & Luxury Management and having acquired managerial and creative experiences (thanks to collaborations with important brands in the fashion and lifestyle sector), in 2010 he entered the world of design producing a prestigious men’s tailoring line, which soon became a full-time professional activity. After several years, he discovers the strong aptitude to emphasize feminine sensuality by playing with precious fabrics and metallic materials that gave way to the foundation of the DAN MORE brand in 2015.

Expert in identifying and interpreting international trends in culture, lifestyle and entertainment, the designer uses this talent to develop the looks most desired by women all over the world.

The driving force of the brand is the inspiration to make every woman unique, sensual and self-confident with the aim of setting trends rather than following them.

The capsule collection is designed for strong, strong-willed and independent women. Women who play with seduction and refinement, enjoying life while having fun.

DAN MORE clothes and accessories are synonymous with personality and attention to detail, research of materials, study of innovative solutions and ultra-modeling fits. Creations entirely handmade in Italy, capable of accompanying women on special occasions, summer evenings and the most exclusive cocktail parties.

High profile artists have worn DAN MORE signature creations including Rihanna, FKA Twigs, Alicia Keys, Lady Gaga, Miley Cyrus, Cher and Katy Perry.

Today the brand with a widespread distribution in Italy and in the world is concentrated exclusively in the production of women’s clothes and accessories with precious and metallic materials.