A dedication to the extraordinary and a devotion to beauty are the hallmarks that led Daniele Morena to give life to a brand – DAN MORE first, then transformed into DANIELE MORENA – known for both luxury and daring style. DANIELE MORENA does not want to be a “fashionable” brand, it makes fashion because it loves women!

Daniele Morena was born in Rome in 1988. After completing his studies in the world of Fashion & Luxury Management and having acquired managerial and creative experiences (thanks to collaborations with important brands in the fashion and lifestyle sector), in 2010 he entered the world of design launching a prestigious men’s tailoring line, which soon became a full-time professional activity. After several years, he discovers the strong aptitude to emphasize feminine sensuality by playing with precious fabrics and metallic materials that gave way to the foundation of the DANIELE MORENA brand in 2015.

Expert in identifying and interpreting international trends in culture, lifestyle and entertainment, the designer uses this talent to develop the looks most desired by women all over the world.

The driving force of the brand is the inspiration to make every woman unique, sensual and self-confident with the aim of setting trends rather than following them.

DANIELE MORENA pieces are synonymous with personality and attention to detail, research of materials, study of innovative solutions and ultra-modeling fits. Creations entirely handmade in Italy, capable of accompanying women on special occasions, summer evenings and the most exclusive cocktail parties.

The DANIELE MORENA style embodies a sexy and daring femininity capable of evoking the best of the 80s and 90s. The black color, bandage materials, precious fabrics and innovative materials are the fulcrum of an aesthetic that captures, just like the figure of the Panther, which has always been a symbol of the brand. The watchwords of Daniele Morena are luxury and sensuality. All styles express an eccentric and captivating aesthetic in a new concept of evening wear with a high level of seduction.

High profile artists have worn DANIELE MORENA signature creations including Rihanna, FKA Twigs, Alicia Keys, Lady Gaga, Miley Cyrus, Cher and Katy Perry.